The Power of Truth
Amnesty International
The Power of Truth is a campaign I had the honor to SHOOT for Amnesty International, in collaboration with war photojournalist Stefano Rosselli.
Launched on World Press Freedom Day, it highlights the courage of those who risk everything to bring us the truth from the front lines, through a single image.
The campaign presents three powerful scenes: a mass grave, a torture room, and a firing squad. These violent realities, set in Europe, the Middle East, and Africa, are suddenly interrupted. The perpetrators freeze, as if caught in the act, and surrender. Not to a weapon, but to the lens of a camera.
Because truth, when revealed, becomes a force. A form of resistance.
And thanks to Amnesty International, we can help protect it—along with those who choose to tell it every day.
Awards:
Art Directors Club - 1 Gold - Industry Craft
Art Directors Club - 1 Bronze, 1 Shortlist - Industry Craft
Art Directors Club - 1 Bronze, 5 Shortlist - Print & Outdoor
Lisbon Ad Fest - Bronze. Outdoor
Lisbon Ad Fest - Shortlist. Press
Agency: Dentsu Creative Italy
Production: Stink and dentsu creative studios
Executive Producer: Luca Zamboni
Photographer: Stefano Rosselli
Film Director: Nicola Schito
Producer: Olga Utkyna, Maria Vittoria Ceresoli
Head of Production: Luca Porzio
Producer: Igina von Polanyi
Production Assistant: Jorge Retuerto
Stylist: Veronica Artiano
Stylist Assistant: Germana Senzani
Make-Up: Silvia Munoz, Francesca Galantino
Post Producer: Alessandra Barbieri
Editor: Alessandro Sartor
Sound Designer: Matteo Parolini