Titled “Thought for Humans”, the campaign is a reflection on design as a tool to serve humanity — celebrating the natural harmony between the human body and the materials that best embody the present and near future of design, craftsmanship, and sustainability: wood, metal, textile, bioplastic, and light — the immaterial element par excellence.

For the 63rd edition of “Salone del Mobile”, I had the incredible opportunity to work on the campaign conceived by Dentsu Creative Italy, alongside the visionary artist and photographer Bill Durgin.